ZEROBNB NESTE: THE GREEN EVOLUTION OF THE AIRBNB

1483
0
Share:

There are a lot of reasons that drive us to travel: work, shopping, simple entertainment, cultural interests and much more. Several reasons, all of which require two essential elements: moving and staying. And it is precisely on this second aspect that it is appropriate to reflect for a moment.

Staying

Zerobnb Neste: The Green Evolution of the Airbnb - Hotel room, Ibis, Lyon

Zerobnb Neste: The Green Evolution of the Airbnb – Hotel room, Ibis, Lyon

Traveling and spending one or more nights somewhere always require a certain level of planning, for the budget, distances and quality standards. All of these influence the choice of the structure, starting from the hostels and arriving at mono or multi-star hotels, passing through bed & breakfast and, for the latest, Airbnb.

Airbnb, a Couple of Info

Zerobnb Neste: The Green Evolution of the Airbnb - Airbnb in Paris

Zerobnb Neste: The Green Evolution of the Airbnb – Airbnb in Paris

Born just in 2008, the Airbnb formula proved to be a success in terms of bookings, meeting millions of people who chose it as a type of overnight stay for their travels. But what does it consist of? Simply of booking, via the website, depending on your needs/preferences, a space shared by private individuals, obviously in complete safety, both economic and personal.

A Green Direction 

Zerobnb Neste: The Green Evolution of the Airbnb - Nolla Cabin, Helsinki

Zerobnb Neste: The Green Evolution of the Airbnb – Nolla Cabin, Helsinki

Despite the Airbnb having various categories of properties, suitable for families rather than groups of friends, young or old, it doesn’t have yet among its options those linked to eco-sustainability, a theme that, fortunately, more and more travelers are taking into account. In this framework in which travelling responsibly assumed great importance, the figure of the Zerobnb is inserted.

Zerobnb?

Zerobnb Neste: The Green Evolution of the Airbnb - Beachfront Pipeline Solar Home, Haleiwa

Zerobnb Neste: The Green Evolution of the Airbnb – Beachfront Pipeline Solar Home, Haleiwa

The principle in terms of booking is the same as the Airbnb. What changes, in this case, is the type of structure, which provides for the reduction to the minimum, if not the total elimination of CO2 emissions, either directly or indirectly. In fact, the housings must avoid energy waste, facilitate recycling and be accessible through non-polluting means of transport.

The Idea 

Zerobnb Neste: The Green Evolution of the Airbnb - Brand New Studio Earthship, Taos

Zerobnb Neste: The Green Evolution of the Airbnb – Brand New Studio Earthship, Taos

Traveling in a sustainable way for the environment is not only fashionable, but an ethical issue of global importance. That is the main goal of Neste, a Finnish company based in Helsinki engaged in the production of energy and solutions for reuse of waste and residues. The fact that a tenth of the production of greenhouse gas comes from the tourism sector has led the management to create the new reality of Zerobnb. Almost a  provocation to Airbnb, in order to give birth, among its structures, to the “sustainable” category.

An Important Aid

Zerobnb Neste: The Green Evolution of the Airbnb - Snow igloo, Pelkosenniemi

Zerobnb Neste: The Green Evolution of the Airbnb – Snow igloo, Pelkosenniemi

Citing a proverb in turn quoted by Al Gore, “if you want to go fast go alone, if you want to go far go together“. It is clear that even in a delicate and undeniably important ambit as the protection of the planet a transversal contribution from different sectors is fundamental. In this case, it is clear how green travelling with zero emissions will be an essential element to help the Earth in the future.

zerobnb.com

neste.com/journeytozero

Share: