Anna Fasano, Brazilian It-girl and daughter of Rogério Fasano, owner of the Fasano Group, shows us around in Sao Paulo, her beloved hometown.
The Fasano family started creating an empire in the gastronomy and hospitality business since 1902, with businesses open in Sao Paulo, Rio de Janeiro and later Uruguay. Managing some of the finest restaurants and most luxurious hotels in Brazil, Rogério Fasano maintained his family name a synonymous of quality. Anna inherited this very sense of business, and today she runs her own fashion blog and travels around the world.
“I am graduated in Fashion Business at the Anhembi Morumbi University and I manage my blog since more than two years, writing about my passions: fashion obviously, but also travel and gastronomy.”
“I love to discover new places that’s why I love my country: Brazil has so much to offer, stunning landscapes, crazy cities and beautiful beaches. My favorite holiday destinations are Fernando de Noronha, a unique place for diving and relaxing in the middle of the ocean, and Mykonos, for its vibrant nightlife (although Milan during Fashion Week has its unique charm).”
“Rio de Janeiro or Sao Paulo? That’s the toughest question: although I’m in love with Rio, I choose Sao Paulo for my everyday life and my work in fashion.”
WHERE TO SLEEP IN SAO PAULO
Hotel Fasano (R. Victor Fasano 88, Jardim Paulista; tel. +55 11 3896 4000)
The Hotel Fasano is the most luxurious hotel and the best choice in town, with its location in the Jardim area, only a few steps away from the best shops and restaurants in the city. It took ten years to built the structure, with the help of the best architects in Brazil: Isay Weinfeld and Marcio Kogan. The design is contemporary and a bit 30s-style, so that it gives the building a gentlemen’s club allure. There are 50 rooms, 10 suites, and a rooftop spa with pool; but the most famous feature of this hotel is its two restoration points: the Fasano Restaurant, known for being the best Italian restaurant in South America, and the Baretto, the place to see and to be seen in Sao Paulo.
WHERE TO EAT IN SAO PAULO
Nino Cucina (Rua Jeronimo da Veiga 30, Jardim Europa; tel. +55 11 336863)
“Great Italian food.”
Italian chef Rodolfo De Santis gives the best explanation to what Italian food means: great dishes (like the superb spaghetti alla carbonara sprinkled with pecorino cheese on top), great wines and charming atmosphere that will always make you feel at home.
Trattoria Fasano (Rua Iguatemi, Itaim Bibi; tel. +55 11 3167 3322)
“It’s perfect during summertime, since it has a wonderful open balcony where you can enjoy delicious Italian food.”
Designed by architect Isay Weinfeld with a modern yet sophisticated touch, the Trattoria is one of the many restaurants owned by the Fasano Group in Sao Paulo. Specialized in Italian cuisine, the menu offers recipes coming almost from every region: from the classic Sicilian penne alla norma to the world famous bucatini cacio e pepe.
Ohka and Nakka
“Really good Japanese restaurants.”
Ohka: R. Prof. Carlos de Carvalho 105, Itaim Bibi; tel. +55 11 3078 3979
Nakka: R. Pedroso Alvarenga 890, Itaim Bibi; tel. +55 11 2594 2577
Ohka is an excellent place where to exercise your zen state of mind since everyday for dinner you can expect a huge line waiting at the door. And for a good reason: the fish is fresh, the dishes are exquisite. Try the rice with tuna and foie gras.
Nakka is probably the trendiest restaurant in Itaim: the perfect place for cool people watching. Behind the counter, sushi men prepare excellent cuts of salmon and toro tuna mixed with truffle oil.
Carlos Pizza (Rua Harmonia 501, Vila Madalena; tel. +55 11 3813 2017)
Considered as one of the most delicious pizzas in town since its opening, Carlos Pizza is a must in Sao Paulo. The secret of the mixing are the ingredients: Italian flour, water, salt and yeast. Nothing more, and the pizza speaks for itself.
Cristal Pizza (Rua Prof. Artur Ramos 551, Jardim Paulistano; tel. +55 11 3031 0828)
This restaurant continues to attract its clientele since 30 years with its fine and crunchy pizza. A great address in the Jardim Paulistano neighborhood.
Saj (Rua Joaquim Antunes 260, Pinheiros; tel. +55 11 2574 3665)
“My favourite arabic restaurant.”
Delicious arabic food for this chain of restaurants with different locations in the city. Try the falafel or the salad with goat cheese and pistachios. The desserts are to die for, especially the chocolamour, a chocolate tart covered with crazy amounts of ice cream, chocolate sauce and chantilly cream.
Mani (R. Joaquim Antunes 210, Jardim Paulistano; tel. +55 11 3085 4148)
Named 5th best restaurant in Latin America, this world famous temple of fusion cuisine can only accomodate 70 people: that’s the only way the two chefs, Helena Rizzo and Daniel Redondo, will give you their absolute best. Brazilian tradition meets European taste, with a focus on modern techniques, such as the “Perfect Egg” cooked for 2,5 hours at 63°.
Gero (R. Haddock Lobo 1629, Jardim Paulista; tel. +55 11 3064 0005)
The first among the restaurants born in the Fasano family, Gero was created by Rogério Fasano and it has been a huge success since the opening until nowadays. The menu is an hitlist of refined Italian classics, such as risotto al nero di seppia or linguine alle vongole.
Casa de Porco (Rua Araujo 124; tel. +55 11 3258 2578)
“Just opened in Downtown, you can find a pork-only menu.”
Literally “the Pork House”, this restaurants offers a reinterpretation of classic recipes in pork-language: pork sushi, pork ceviche (using feet and tail) and pork tartare. Even coffee comes with caramelised bacon!
WHERE TO HAVE A COCKTAIL IN SAO PAULO
Banana Café (R. Jeronimo da Veiga 198, Itaim Bibi; tel. +55 11 2613 3005)
Former house from the 1920 and former trendy hotspot from the 1990s, Banana Café has just opened back its doors in the fancy neighborhood of Itaim Bibi and promises to become the new place to be in Sao Paulo.
Riviera (Av. Paulista 2584, Bela Vista; tel. +55 11 3258 1268)
Famous bar on the Avenida Paulista, it’s the perfect place to enjoy signature cocktails (as the delicious “Apothecary”, with rum, lemon, honey sirup, ginger and a bit of whisky) while listening to jazz or lounge music. They also serve great food, from steak to cheese plates and salads.
Baretto (Victor Fasano 88, Jardim Paulista; tel. +55 11 3896 4000)
“Nice and chic, the place where you see good shows.”
The classiest bar in town, Baretto is located just pass the elegant hall of Hotel Fasano in Jardim. Shows, great cocktails and an electric vibe is the atmosphere that guests can breathe inside this temple of exclusivity.
Vila Madalena neighborhood
“Famous for its many bars.”
The former hippy hub of Sao Paulo slowly grew into a captivating neighborhood for young trendsetters with shops, restaurants and cool bars. Try the bohemian Mercearia Sao Pedro on Rua Rodesia 34 where you can also grab a bite while enjoying an indie movie on week nights, or Emporio Sagarana on Rua Aspicuelta 271 that offers a great selection of beer and cachaças.
WHERE TO GO CLUBBING IN SAO PAULO
D-EDGE (Av. Auro Soares de Moura Andrade 141; tel. +55 11 3665 9500)
Internationally recognized as one of the best clubs in the world and a landmark in Brazilian nightlife, this high-tech club features an audio system synced with floor-to-ceiling LED panels in all the club’s rooms. Open from Monday to Saturday, with a special “Superafter” from Sunday 5am to 12 pm and the best selection of electronic underground music.
Bar Número (R. da Consolaçao 3585, Jardim Paulista; tel. +55 11 3061 3995)
Designed by the same architect of the Fasano Hotel, Isay Weinfeld, this is without a doubt the coolest club in town. Bar Número is the place to be if you want to enjoy a drink while sitting with Victoria’s Secret’s models and the best of Brazilian jet set.
Bar Secreto (R. Alvaro Anes 97, Pinheiros)
Former members-only club, now this exclusive bar welcomes whoever wants to hang out with Madonna or Bono while listening to rock and electro music. The atmosphere is dark yet classy and it has a large outside area for smokers.
Provocateur Club (R. Jeronimo da Veiga 163, Itaim Bibi; tel. +55 11 2339 2590)
Famous New York club, Provocateur Club opened in Itaim in 2012. The venue is composed by a dance floor, two bars (one of which serves only tequila) and twelve cabins served by exclusive butlers.
WHERE TO SHOP IN SAO PAULO
Oscar Freire Street
The one and only street where to shop till you drop in Sao Paulo: exclusive brands, trendy pop up stores, restaurants and bars.
Iguatemi Mall (Av. Brg. Faria Lima 2232, Jardim Europa; tel. +55 11 3048 7344)
Opened in 1966 and located in the Jardim neighborhood, it’s the oldest operating mall in Brazil. It displays national and international brands as well as excellent restaurants.
JK Iguatemi Mall (Av. Presidente Juscelino Kubitschek 2041, Itaim Bibi; tel. +55 11 3152 6800)
Jk Iguatemi houses not only over 50 international brands, but also a great selection of art exhibitions, artistic interventions and works by famous artists throughout its halls.
Shopping Cidade (R. Jardim Av. Magalhaes de Castro 12000, Cidade Jardim; tel. +55 11 3552 3560)
Opened in 2008, the Cidade Jardim is a huge complex of residential towers, offices and shops. It displays top brands like Hermès and Rolex, restaurants and a cinema with four halls.
FAVOURITE PLACE IN SAO PAULO
Aigai SPA (dos Macunis 397, Alto de Pinheiros; tel. +55 11 3034 3939)
“I love a SPA called Aigai, it’s a very relaxing place.”
Designed by Figueroa Studio, Aigai SPA is a luxurious temple of relaxation and meditation. Seven treatment rooms offer massages and special baths, while different pools, gardens and chill out areas make this place a unique oasis of serenity.
YOUR SECRET ADDRESS
Laces and Hair (Jardins, Morumbi, Amauri, Moema)
It’s an hair salon that only works with organic products. Incredible hair treatments and a wonderful feet reflexology massage complete the picture.
“I really love getting pampered here and the overall atmosphere is beautiful.”