If it is true that from the past are born the best ideas, why to forget them? They know it in Sweden, particularly in Helsingborg. Here the Museum of Failure has been conceived by the forty-years-old psychologist Samuel West. A celebration to all those ideas that failed miserably. And therefore became legends.
“I genuinely believe that as a society we underestimate failure. Failure is how you learn to walk and learn to talk. Any skills that you have are gained by failing first”. West told to NBC News.
This quirky museum is invaded by gigantic flops. Many of which (51) come from the technology world. From DivX DVD’s “throw-in” to 1993 Newton Apple: a digital assistant with very basic software and graphics, the forerunner of today’s iPhone and iPad. The (not so much) handy Nokia N-gage; Harley-Davidson man-made cologne; Kodak Digital Camera and Sony Betamax. And again, who remembers the Green Heinz ketchup? Fat-free Pringles and Colgate’s frozen lasagna?