THE MUSEUM OF FAILURE OPENS IN SWEDEN

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If it is true that from the past are born the best ideas, why to forget them? They know it in Sweden, particularly in Helsingborg. Here the Museum of Failure has been conceived by the forty-years-old psychologist Samuel West. A celebration to all those ideas that failed miserably. And therefore became legends.

Museum of failure, Sweden

Museum of failure, Sweden

“I genuinely believe that as a society we underestimate failure. Failure is how you learn to walk and learn to talk. Any skills that you have are gained by failing first”. West told to NBC News.

This quirky museum is invaded by gigantic flops. Many of which (51) come from the technology world. From DivX DVD’s “throw-in” to 1993 Newton Apple: a digital assistant with very basic software and graphics, the forerunner of today’s iPhone and iPad. The (not so much) handy Nokia N-gage; Harley-Davidson man-made cologne; Kodak Digital Camera and Sony Betamax. And again, who remembers the Green Heinz ketchup? Fat-free Pringles and Colgate’s frozen lasagna?

THE MUSEUM OF FAILURE LANDS IN  SWEDEN

Museum of failure, Sweden

Museum of failure, Sweden

The “Rejuvenique”, an electroshock mask, rejuvenating and invigorating, sponsored by Linda Evans, star of the US Dynasty ‘s soap opera, is quite bizarre too.

West believes that much can be done to appreciate bankruptcy. And hopes the museum can promote a positive message.

“The media like to cover the museum because they get to show some funny stuff and write a clickbait headline. But the underlying message is definitely not a gimmick.”

MUSEUM OF FAILURE MASK

Museum of failure, Sweden

Museum of failure, Sweden

To visit the museum’s collection, you have several options. There will be an itinerant collection this year, though there are still no specific dates. Google also helped creating a virtual version of the Museum.

The best option according to the inventor? “Fly to Copenhagen, take a beer, get on the train to Helsingborg. In this way, you can enjoy the failure in all its glory.

Do you have something to donate? Bring it! “I am always looking for interesting additions”. West finished. “They don’t always have to be consumer products or big brands. The criteria is that the item, service, or product must a) be an innovation in some way, and b) be a failure.

www.museumoffailure.se 

by Anna Lisa Lombardi

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