“But the true voyagers are only those who leave just to be leaving: hearts light, like balloons, they never turn aside from their fatality. And without knowing why they always say: let’s go!”. Charles Baudelaire
The simple and small luggage tags with name and surname identifying our suitcase has been out of fashion from a while. The most part of travel items brands has already moved to the possibility of personalizing every travel item. From Spring/Summer 2016, even Prada will give to its costumers the possibility to personalize travel’s accessories. With unique and exclusive details.
PRADA TRAVEL MADE TO ORDER
Prada will make this possible with the new service Prada Travel Made to Order. It will allow customers to personalize their own luggage and travel bags. It will be possible to choose the material, the print, the handle and the tags. The nuances will go from fire red to black, to talc. Among the materials, it will be possible to choose between Saffiano Travel and Saffiano Print leather, all in different colors. The funny and playful prints will be found in three different themes: Cars, Eyes and Rabbits.
The customers will have the option to choose between tags with hot engraved or metallic initials. The idea comes from the passion of travelling, a characteristic that has been distinguishing Prada from the beginning. Let us not forget that the famous Milanese brand, now a symbol of style in the world, started from a small boutique situated in the Vittorio Emanuele II’s gallery. In the heart of the city. Next to the Duomo.
It was during spring of 1913 when Mr. Mario Prada, Miuccia’s grandfather, filled the shelves and the windows of his store, Fratelli Prada, with suitcases, trunks and travel bags. The bourgeois Milanese families started not to leave the city without the travel’s nécessaires in leather and Prada’s trunks.
Today the famous Italian fashion house proposes an exclusive service dedicated to travelling and travelers, while considering their personal tastes. If the inside tells about us, then it is also the time for the outside to represents us.
The fourteen models of suitcases will be available in the boutique in Vittorio Emanuele II’s Gallery, Milan, and in Fauborg Saint Honorè Street, Paris, and it will be possible to receive them about eight weeks after the purchase.
by Sara Grandazzo