MILAN DESIGN WEEK LOOKS AHEAD: NAMES, PLACES, EVENTS

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What lays ahead in the future of Milan Design Week? Here are the artists and the innovations that are making their way on the Italian and international scene. Featuring: the newborn Fall Design Week.

Milan Design Week

Milan Design Week

Milan as the capital of design. That’s the project that seems to be unraveling inside the Italian chief town. The perfect place to feel the evolution of an ever-growing field.

An example? The first edition of the Fall Design Week, at the beginning of last October, has reached the desired success after being widely promoted by Milan’s municipality. The event doesn’t want to be a second Salone del Mobile, rather an innovative festival that could consolidate the city of Milan in the role of fashion and design capital.

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Cristina Tajani, the commissioner for labor policies, productive activities, trade, fashion and design, focuses on the creation of a new format to be strengthen along the years, that could work on creativity, on the comparison and the enhancement of the culture inside the project.

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The venues are already there, ritual environments where the scent of art and design is inebriating. 

From “Brera Design Days” to “Lambrate Fall Edition“, all the events are coloured by conferences, exhibitions, new exhibitions that approach ordinary people. The same people that, at times, are still oblivious of the design world. 

The main focus is the future awareness on communication and personal expression, to support the unique talents who are approaching a world so vast and full of amazing emotions.

But what are the successful elements of the Fall Design Week that could determine a thriving future? Who are the rising and present protagonists of the design world?

AN EVENT – IF! Italians Festival

Chef Rubio

Chef Rubio

Dedicated to the creativity of young people, the festival has been open to students and professionals, promoting workshops directed toward communication and advertising as soul of the business. Furthermore, interviews and shows were on the program, with faces such as Chef Rubio and Katrien Bottez, currently considered the creative advertising industry personalities.

A FORMAT – Design City Milano

Design city Milano

Design City Milano

Again, conferences, installations and laboratories. Design City Milan has also included the visit to the pattern maker’s workshop, the discovery of the wallpapers art and the meeting with historical design icons such as Vico Magistretti and Achille Castiglioni.

A BRAND – Alessi Circus

Alessi Circus

Alessi Circus

Alessi, brand born in 1921, is already widely known even by the less design-experienced. This season it previewed Circus by Marcel Wanders, a multicoloured collection inspired by the circus decorations for dishes and containers. For a dining table with studied details.

PERSONALITIES

Italo Rota. Ph Maurizio Camagna

Italo Rota. Ph Maurizio Camagna

Italo Rota – architect and designer. Among his most famous works, the Museo del Novecento and Boscolo Exedra Hotel in Milan, and Roberto Cavalli’s mansion in Florence. Today he also directs the Design School at the Nuova Accademia di Belle Arti di Milano.

Silvia Botti – director of Abitare magazine since 2014. Beside being architect and journalist, she also restyled the historic RCS magazine. Between architecture and design, Botti has turned Abitare into a source of inspiration for researchers and enthusiasts, a focus for style dissemination and innovation showcase.

Carlo Giordanetti – Creative Director of Swatch after Montblanc, his specialty is luxury brand positioning. How? Focusing on design and innovation workshops to improve the strategic positioning of a company.

YOUNG TALENTS

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The award ceremony for the contest “Alla luce del sole” (Into the Light) has chosen the winners according to the best approach to the issue of conjugating light with craftsmanship and fashion.

The young talents will not only receive a scholarship, but they will also have the opportunity to exhibit at the next Fuorisalone. Here are the new names you should watch out for.

Andrea Solenghi with his bag with solar panels; Alice Andrea Cappelli, who has created an umbrella with projector functions; Claudia Epiney, for the idea of a platform that can transmit messages; Paolo Stefano Gentile, with the invention of a transportable cabin; Elizabeth Velema, who re-invented a wall separator, and finally Anna Bartolomei, with her urban vegetable garden.

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