Les Journées Particulières: LVMH opens its major houses all around Europe during the 20th-21st-22nd May. Come and discover their hidden secrets.

Les Journées Particulières palazzo civiltà fendi

Les Journées Particulières

Like a modern vase of PandoraLVMH (Moët Hennessy Louis Vuitton S.A) owns secrets that everyone would like to discover. With Les Journées Particulières this moment has finally arrived. During the days of May 20th – 21st – 22nd the French group opens its own houses in order to unveil and, at the same time, increase the desire behind them. Here for you a selection of the Italian most desired sites.

Bulgari – The boutique of Via Condotti

Via Condotti 28, Rome

Les Journées Particulières Bulgari


Like a contemporary Aeneas driven by bravura and fate, Sotorios Voulgaris landed in Italy at the end of the XIX century, importing his art of making jewelry and founding, in 1884, the milestone of the Italian gold working: Bvlgari. It’s 1905 when Sotorios inaugurates his first boutique in Via Condotti 28, Rome, which is still the neuralgic pole of the entire apparatus of the maison. And this flagship is the one that will be open to the public during Les Journées Particulières: visitors will be allowed to meet the designers of the haute jewelry and to visit the whole boutique, getting through the DOMVS space and the watches laboratory, and finally admiring the Elizabeth Taylor collection of precious jewels.

VISITING HOURS: Friday – Saturday – Sunday: 11am – 12.30pm / 2.30pm – 5pm

Duration of visit: 90 minutes.

Berluti – The manufacture

via Tomaso Baldassari, 7 Gaibanella, Ferrara

Les Journées Particulières Berluti


The history of this Italian maison begins in Paris when, at the end of the XIX century, the Italian shoemaker Alessandro Berluti founds his homonym brand Berluti. Since the first years, the maison characterizes itself for the incredible quality of its materials and great ability in working leather. Berluti has dressed famous personalities, from the Duke of Windsor to Andy Warhol; in 2015 it inaugurated a new manufacture in Ferrara, in which is also possible to find an Academy where expert artisans teach the secrets of Berluti to the next generation of shoemakers. During Les Journées Particulières it’s possible to visit the departments of cutting and stitching, assembly of the upper, lasting, finishing, and patina.

VISITING HOURS: Friday: 2pm- 6pm Saturday – Sunday: 9.20am- 6pm

Duration of visit: 60 minutes.

Fendi – Palazzo della Civiltà Italiana

Quadrato della Concordia, 3 Rome

Les Journées Particulières Fendi - Palazzo della civiltà Italiana

Fendi – Palazzo della civiltà Italiana

Designed in the ’30s, Palazzo della Civiltà Italiana has been declared site of cultural interest by the Italian Ministry of Cultural Heritage and Activities. The building has a square shape and 260 arches set over 6 of its 8 levels; this gave it the nickname of Square Colosseum. During the years it has never opened its doors to the public, even if it has been the location of major movies such as Rome, Open City by Roberto Rossellini and 8 ½ by Federico Fellini. Since 2013 Fendi got the rent of it, moving in its headquarters and historical fur atelier. All these are visitable during Les Journées Particulières, in addiction to the iconic creations and the their key tailoring stages.

VISITING HOURS: Friday – Saturday: 10am – 12pm / 2pm – 4pm

Duration of visit: 60 minutes.

Fendi – Palazzo Fendi

Via Tomacelli, 6 Rome

Les Journées Particulières Fendi - Palazzo Fendi

Fendi – Palazzo Fendi

Palazzo Fendi rises up in the corner of Via Condotti and Via del Corso and represents the perfect bond between the Roman elegance and Fendi’s heritage. Inside you will find Zuma, the Japanese restaurant that offers a remarkable menu and an incredible panoramic view on the Eternal City, and a boutique hotel with 7 luxury suites designed by architect Marco Costanzi. The underlying floors belong the world of Fendi; they count a fur atelier with made-to-order service and a luxury boutique. Both of them are open to visit during Les Journées Particulières.

VISITING HOURS: Friday – Saturday – Sunday: 10am – 12.15pm / 2pm – 6.30pm

Duration of visit: 30 minutes.

Acqua di Parma – Piazza di Spagna boutique

Piazza di Spagna, 27 Rome

Les Journées Particulières Acqua di Parma

Acqua di Parma

Founded in 1916 in a small laboratory in the heart of Parma, Acqua di Parma is one of the most historical and famous Italian parfumerie.

Its most iconic fragrance is Colonia, the first Italian cologne. Colonia is made of natural ingredients and has an Art Decò-style flacon. Discovered in the ’50s by the big names of movie industry and Italian high society, during the years it has increased its offer of products, from leather goods to cosmetics and shaving materials. In occasion of Les Journées Particulières, Acqua di Parma will open the doors of its Piazza di Spagna’s boutique in Rome, organizing workshops about the realization of its iconic yellow boxes and about the manufacturing of shaving brushes.

VISITING HOURS: Friday: 1pm – 7.30pm Saturday: 10am – 7.30pm Sunday: 11am – 6pm

Duration of visit: 30 minutes.

Loro Piana – The woollen spinning mill and laboratory

Via Altenberg, 2 Zona Industriale di Roccapietra Varallo, Vercelli

Les Journées Particulières Loro Piana

Loro Piana

Loro Piana’ s history starts in the early XIX century, when the family gets into the market of the fine fibers (such as cashmere, baby cashmere, vicuna and Merino wool), from the manufacturing to the selling. In 1924 Pietro Loro Piana founds the society; in the following years, the nephew Franco transforms it into the successful colossus we know today. Nowadays the company is divided into two main divisions: the woollen mill and the luxury goods, which produces high quality garments to sell all over the world.

In 1995, right at the feet of the Piedmontese Alpi, the woollen spinning mill and laboratory were built. In occasion of Les Journées Particulières they will be open to let people visit the raw materials hub and to experience the rarest and finest natural fibers, discovering the manufacturing process all the way up to the laboratory.

VISITING HOURS: Saturday – Sunday: 10am – 11.30am / 2pm – 4.30pm

Duration of visit: 60 minutes.

Louis Vuitton – The show manufacture in Fiesso D’Artico

Via Camillo Benso Conte Di Cavour, 35, Fiesso d’Artico, Venice

Les Journées Particulières Louis Vuitton

Louis Vuitton

A few people knows that French maison Louis Vuitton was born in 1854 as manufacturer of luggages. Since its dawn, the brand found such a good response from the public that in the early ‘900 it already counted many shops all over the world. Nowadays the company produces luggages, shoes accessories and a male and female line of prêt-à-porter. Even though the brand is well characterized by its French heritage, a lot of its products are made in Italian laboratories such as the one set between Padova and Venezia, on the bank of river Brenta.

The Louis Vuitton shoe manufacture in Fiesso D’Artico is a multifunctional pole; it’s composed by a production atelier, an art gallery and a training centre. During the open days it will be possible to visit the patio, the gallery, the design office the laboratory and to have a look to the demonstration of the artisans’ savoir-faire

VISITING HOURS: Friday: closed Saturday: 9.30am – 4.40pm Sunday: 9.30am – 12.10am

Duration of visit: 45 minutes.

Emilio Pucci – Villa di Granaiolo

Villa di Granaiolo, Via Vittorio Niccoli 394 Località Granaiolo, Castelfiorentino, Florence

Les Journées Particulières Emilio Pucci

Emilio Pucci

The vicissitudes of Emilio Pucci reminds more of a Omero’s hero than an Italian designer. He was born in Naples in 1914, and since his youth he dedicates himself to skiing, winning a scholarship which allowed him to study in America. Here he firstly get closer to fashion, designing the uniform of his ski team. Back in Italy, he decided to get into aviation and became a much decorated pilot of World War II. After the war he started his career in fashion, opening his first boutique in Capri in 1950 and signing the beginning of his incredible success.

During Les Journées Particulières it will be possible to visit Villa di Granaiolo in Florence, the family house that belonged to the Pucci since the Renaissance. The daughter of Emilio, Laudomia, transformed it into a private museum, moving in there the archive of the maison and establishing an exposition that outlines the key elements of the brand. The Talent Centre will also be on display, a formative pole dedicated to young creative designers.

VISITING HOURS: Saturday – Sunday: 10am – 6pm

Duration of visit: 45 minutes.