Wouldn’t it be wonderful to dedicate your entire life to your greatest passions, to what you love doing? You’re probably smirking and going “Too bad it’s just a distant dream!”. Well, buckle up your seatbelts: dreams do come true for the daring ones. That’s the story of Annalisa Peretti, fashion travel influencer & Fashion Skyline LLC CEO.
We’re talking about a woman courageous enough to get out there and make her passions the center of her life. To carry out her project, Annalisa created a company in Los Angeles, she opened an Instagram account, and she’s planning to launch a blog in 2019. The theme? A tale of her passions: fashion, interior design and her travels around the globe. Here’s Annalisa as a fashion travel influencer, in her own words.
What’s your journey and how was the idea of Fashion Skyline LLC born?
After majoring in Law, and while I was already practicing as a lawyer, I’ve attended various post-graduate courses: business law, international contract management, fashion law, fashion industry and marketing, product management. At one point in life, I’ve had the courage to stop and reflect. That’s when I realized that what I truly wanted was to spend my time digging inside my lifelong passions: fashion, travel, and interior design. I figured out a project to help me live according to my aspirations, letting my creative spirit come out. Then it was time to open my Instagram profile and start my company in Los Angeles, the Fashion Skyline LLC. That’s how my adventure began, and now I’m dealing with the complexity of creating a business activity.
Why did you choose English as the language of your Instagram account?
I choose it for two fundamental reasons: first, I love challenging myself in every field, and writing in a non-native language can often be testing. Second, because writing in English permits to reach a wider audience. Since I’ve started a cosmopolitan experience, living my life between Los Angeles and Desenzano del Garda, it seemed like the most reasonable choice.
Let’s talk about the organizational side of your globetrotter and travel influencer life. How do you plan out your destinations?
There’s going to be a pretty short answer: I hate organization! I plan out the destination as I go. I’m convinced that spontaneity repays with quality experiences. Setbacks and changes of direction are what separates real travels from long vacations. When I get to a place, I love being swept away by it, not knowing what lays ahead of me. Having too much information before arriving builds up expectations, and I don’t want to have any of those. Everything follows its own accord. When the right occasion arises, I take it. That’s what makes traveling worth it.
Traveling is a metaphor for life: leaving for unknown places and meeting new people, facing challenges, feeling new thrills and emotions, being blocked by a setback and yet being able to get moving again, always looking for a peaceful corner inside the chaos of the world – a place where to truly feel at home.
When you write about a place you have visited on Instagram, what’s the most significant focus of your attention?
The emotions and feelings that inspire me when I visit a place are the main getaways to my Instagram posts. I always try to write with a very personal and emotional trait. The internet is already full with impersonal guides, made of lists and must-see place. People who land on my account immediately understand that there’s me behind every post, with my emotions and my point of view. That’s what the reader wants: real people and relatable emotions.
Another important aspect is the research of specific scenes, especially when I visit ultra-popular places, and the contact with the locals. It’s fundamental for me to live like them, experiencing their culture. That’s my challenge: to find the uncharted corner in places where everything has already been said and done!
Many who are going to read this interview will envy your lifestyle. However, we don’t believe this is something everybody could do. In your opinion, what attributes are required to become someone like you, who lives by traveling the world?
As seen from the outside, my life is perfect: heavenly destinations and mango smoothies on the beach with my smartphone ready for the next post. And yet, the reality is different. Traveling for a living is not an easy choice to make, and it requires skills that not everybody has. The primary requirement is having a burning passion, something that drives you towards new roads despite the fear of the unknown. Then there’s the traveler’s supreme skill: flexibility and mental resilience. Travelers know it well. Setbacks are everyday occurrences. Either you learn to manage them with patience and irony or your journey will last as long as a falling star. That’s for granted.
Coming back to your Travel Influencer activities, what skills and competencies do you think an experienced travel influencer must have?
Constancy, constancy, and constancy again. As for all the other influencers, to get started is the hardest part. And travel influencers have an obstacle more to face. Writing, taking photos and traveling require egregious organizational skills, especially if you’re trying to do everything it in real time. Another ability concerns the creation of a teaser, a social media status that builds up anticipation for what’s going to be posted next. The experienced travel influencer needs to find a balance between living the travel experience at its fullest and gathering time to put it all online.
In accounts like yours, the photos play a fundamental role. When you take a picture or have a picture of yourself take, do you have any particular communication goal?
Communicating emotions or empathy and recreating what I’m admiring in person. Moreover, I try to find the right compromise between landscape pics and photos of me. Putting your face in your projects is essential: seeing the real me helps the reader identify with the experience, making it more immersive and personal. My pictures help to communicate directly with whoever reads me.
Is there a place you visited that stuck in your heart more than others?
I believe that my followers already know the answer: Polynesia. One of the most astonishing countries on Earth. Waking up in a bungalow on the water and gazing out to see the canoes reaching the terraces to bring a plentiful breakfast with fresh fruit and juices make up for a scenery beyond beautiful. These are the most beautiful islands in the world, not only for the heavenly sights but also for their people, always welcoming and cheerful. I’ve received a great life lesson from these extraordinary people. As I always say, traveling is primarily made by the people you meet and by the stories of the places you visit.
Another place that caught my heart is the Maldives, with their beautiful lagoons touched by turquoise waters and with their stunningly colorful sunsets reflecting on the white beaches.
Is there a trip that you still have to do and that you’re profoundly looking forward to organizing?
I’d love to go to the Caribbean, and I do believe that my next trip will take me to the Bahamas and Saint Barth. I do have a soft spot for warm places.
Do you see yourself traveling your entire life?
Yes, but in a different way. Traveling has its own phases, evolutions and moments, just like life. For each phase there’s an evolution, there are various destinations and experiences to be explored. Depending on the phases and moments of my life, I select a destination thinking about the emotions that I want to feel, from the deepest to the most frivolous ones.
What are your next short-term projects? And what about the long term?
In my case, short and long-term projects mix up. The first one concerns Instagram: I’m focusing on my account to make it even more exciting and rich of quality contents for my followers. Then there’s Fashion Skyline LLC, the collector of all my activities. Soon its website will be online, together with my personal one. However, what’s demanding the most of my energies is the creation of my blog, which will have various sections and will be the center of everything I manage. It will be online in the coming 2019. Stay Tuned!