Signed by famous architects or situated inside spectacular buildings of great architectural impact, here are the world’s most beautiful boutiques.
Prada Aoyama Tokyo
Signed by Swiss architects Herzog & de Meuron, the Prada Aoyama Tokyo is one of the main architectural works of the city. The building has six floors and each of its element is intimately linked. Horizontal pipes, vertical cores, floor slabs and wrap grids are at the same time structure, space and facade.
5-2-6 Minamiaoyama, Minato, Tokyo 107-0062, Japan
Hermes at Rue de Sevres, Paris
Hermes at rue de Sevres embodies the contemporary vision of the concept store. The architecture derives from the former Art Deco swimming pool Lutetia, opened in 1935 and closed in 1970. This structure, subject to the criteria set by the Fine Arts, was respected, maintaining the existing decorative elements such as walls, columns and floors with mosaic tiles enamel, glass and ceramics.
The pool was covered with composite material but left intact. All the flooring was restored, in different color variations of white, beige, light green, gray, silver and gold. On the sides of the pool there’re fragments of tiles, assembled using the technique opus incertum. All the architectural and decorative elements create a reminder of the fluidity of water right from the Art Deco style.
Three braided wooden pavilions alter the Modernist design, creating an atmosphere that is almost zen. The space is spread over 2,155 square meters, in which is collected the entire product range of Hermes.
17 Rue de Sèvres, 75006 Paris, France
+33 1 42 22 80 83
Stuart Weitzman in Rome
Stuart Weitzman entrusted architect/designer Fabio Novembre for the fitting-out of the flagship store at 27 Via dei Condotti in Rome. A continuous strip rides along the walls, being at the same time shelf and mere decoration. In the words of the architect, this symbolically expresses the concept of the project:
“When Stuart asked me to design a place to exhibit his creations, I immediately thought of precious wrapped boxes, gift boxes to be dedicated to its customers, closed by a ribbon that never stop following the surfaces of the exhibition space, describing paths of fantasies … because the shoes are vectors of desire”.
Via dei Condotti, 27, 00187 Rome, Italy
+39 06 4542 0510
Armani Store New York
Designed by Massimiliano and Doriana Fuksas, the Armani store is placed between the central Fifth Avenue and 56th Street. The showroom, which occupies the first three floors of two buildings, has its own peculiar element in a swirling staircase connecting the different floors. The structure is made of steel and covered with special plastic, for a light and dynamic sculptural geometry. Every element of the interior design favours the movement generated by the staircase, outlining a perfect fluidity of forms.
“The building that houses Armani 5th Avenue – explains Doriana Fuksas – is extremely important in the history, because it is one of the first examples of International Style façade. When working on a similar experiment, it must be clear that the outside is New York and that the interior must be an intuition. A typical example of skill and sensitivity of the style of Giorgio Armani. Landmark and attraction become large scale, emotional experience, sculpture that connects all floors, which house the Armani universe range by line“.
717 5th Ave, New York, NY 10022, USA
Tod’s Store, Tokyo
A reinterpretation of the elm trees of the streets of Omotesando (Tokyo) in woven into the facade of Tod’s. Author of the project is architect Toyo Ito, who has created an evocative, organic and dynamic architecture right into the interweaving of concrete and glass. The building has seven floors on a L-shaped surface. The lower floors house shops, the central and upper are intended for administrative offices.
Japan, 〒150-0001 Tōkyō-to, Shibuya-ku, 渋谷区Jingūmae, 5 Chome−５−１−５ トッズ表参道ビル
Dior Boutique in Seoul
Located in the Gangnam-gu district, Dior’s boutique in Seoul was designed by French architect Christian de Portzamparc with interiors by Peter Marino.
The building’s structure is fully sculptural. A pleated white facade is inspired by the Maison’s couture creations. The sails placed over the base of the building, made of resin and glass fiber, reproduce the typical Dior’s cannage. The entire building is an explicit homage to the famous French couturier and fluid forms of its tissues.
464 Apgujeong-ro, Cheongdam-dong, Gangnam-gu, Seoul, South Korea
Bulgari Boutique, Rome
130 years from the opening of the famous boutiques on Via dei Condotti, a new project designed by Peter Marino in 2014 upgraded of the historic flagship space, which until 1971 was the only one in the world. Classicism and rationalism dwell in the interior, whose decorative elements are the work of great composers of Italian design: Albini, Mangiarotti, Parisi, Ulrich.
New elements were also added, such as walls covered in leather and wood floors with geometric motifs inspired by the Pantheon decorations. The color palette ranges from grey to bronze to dark green. In the boutique’s hall the floor bears a marble Botticino insert depicting a star with eight porphyry tips. Next to this room, the packages department leads to the gallery dedicated to men’s watches. The shop is therefore transformed and restored in a game between innovation and tradition.
Via dei Condotti, 10, 00187 Rome, Italy
+39 06 696261
Loewe Boutique, Barcelona
The Loewe boutique is located on the ground floor of the house Lleò i Morera, designed by the architect Domenech i Muntaner, exponent of Catalan Modernism. The building is located on Passeig de Gràcia, which became an elegant and stately driveway, showcase of middle-class families of Barcelona during the nineteenth century. More modernist architectural gems were created by the roadside by architects of the caliber of Gaudi (La Pedrera and Batlló house) and Puig i Cadafalch (House Amattler).
In 1943 Loewe established its shop, making several changes to the original project. Since 2011 the building has undergone renovation under the guidance of architect Peter Marino, who got the original structure recovered.
The entrance has been restored to its original position, and some of the façade elements that were missing were reincorporated. The store, with its 600 m2 spread over three floors, bears elements of supreme modernist-style in the input mouldings, in the mosaic ceilings and even in some frescoes recovered during the renovation work.
Passeig de Gràcia, 35, 08008 Barcelona, Spain
+34 932 16 04 00