In 1998 an Italian Kodak advertisement said: «Every picture you don’t take is a memory you lose. Don’t forget to remember». Even if Kodak film has been left behind, we’re still carrying with us the need to seal a moment of our travelling experiences in a picture. Since 2010 Instagram’s 600 million monthly active users have been snatching and posting pictures of their travel locations. Perhaps they felt the same need Kodak was referring thoroughly twenty years before. But what are the places we really want to remember? By tracking its users’ geo-localization, Instagram has built a list of the most Instagrammed places in the world.